WWF-UK Annual Review 2015

A new online experience for WWF


What's involved

Designed and built in Ruby on Rails, we created a fresh and dynamic responsive website for the WWF-UK Annual Review 2015. With a wealth of stunning imagery at hand we chose to maximise this wherever we could. Simple typography and page layout let the content speak for itself.

"Shifting to an online-only version of this product was a fairly big deal for us, which required a whole new way of thinking. So it helped beyond measure that they provided expert advice at every stage. From the off, they genuinely listened and helped to direct our ideas at concept stage – and threw in a goodly helping of their own thoughts. And as the deadline approached, they kept us well-informed of the state of play, keeping the communication channels open and retaining good humour. This despite some baffling technical challenges when we were down to the wire – when they’d probably rather have been sticking pins in us.

Technical genius and creative know-how aside, one thing that was particularly notable was their impressive accuracy during our endless demands for ever-more-fiddly amends. You’d usually expect designers working at speed to make regular fistfuls of errors when doing battle with those clear as mud instructions on how we’d changed our minds again.

But don’t rest on your laurels, chaps – we need it to be even better next year!"

Guy Jowett, senior editor at WWF-UK

Clean Canvas are a small but perfectly-formed bunch of creative and technical all-round good eggs. They effortlessly combine a relaxed and friendly approach with a professionalism that kept us on schedule with our flagship annual review.

Guy Jowett, senior editor at WWF-UK

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