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Equipping this classic sport performance fashion brand to level up

  • Client
    Iffley Road
  • Scope
    Ecommerce, Design, Development, Shopify
  • Duration
    11 weeks

Iffley Road make running clothing that was both technical and stylish. Critically they produce as sustainably as possible, sourcing and manufacturing in small batches in Europe and the UK. All their clothes are built to last – an antidote to “fast fashion” and kit that is thrown out after less than a year’s wear.

The design of the new site made sure all of Iffley Roads credentials were met. Maintaining the elegance of the brand but not losing the focus on the clothes technical perfromance was key. Classic typography and a minimal colour plalette enhanced the classic quality of the photography.

Iffley Road's ethos is that sport is a critical part of a balanced lifestyle and this is reflected in the practical and versatile nature of their kit.”

KEVIN PEARCE

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