Feather Edge
A modern online Shopify store for this contemporary homeware and luxury tableware company.
A fresh new look
We worked with Feather Edge to develop a stylish new e-commerce site to showcase their beautifully handcrafted everyday objects for your table, kitchen and home. From hand thrown pots and whimsical kitchen linens to sleek Nordic design and eco-friendly children’s tableware and toys.
Design at heart
It's always a pleasure working with a startup, and Feather Edge was no exception. Amber had clear design goals from the offset and had branding agency designhouse on board who gave us clear guidelines on aesthetics from the outset. The focus and design of the collections were vital. Users had to be funneled quickly into the homeware and tableware categories — with a particular emphasis on mobile.
The team were patient and provided a frictionless journey, allowing me to evolve and learn what works and what doesn't along the way.
Amber Craven, Founder, Feather Edge
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